Posts Categorized: Business

4 In-Demand PR Careers

Jobs in the public relations field continue to evolve alongside innovations in technology and marketing. The Public Relations Society of America noted how those tools and tactics support the core of PR: influencing, engaging and building a relationship with stakeholders across platforms to shape and frame public perception of an organization. Companies will continue to… Read more »

Ghostwriting 101 for Entrepreneurs

Everyone has knowledge to share, but not everyone has the writing expertise to convey it. That’s where ghostwriters come in. A ghostwriter is someone hired to write content that is credited under a different person’s name. Entrepreneurs hire ghost writers because, though they have extensive industry knowledge, they may struggle articulating it into engaging content,… Read more »

10 Negotiation Techniques for Entrepreneurs

Whether they are fresh out of college or ready to be their own boss, many business leaders take the entrepreneurial route so they can enjoy more freedom and make a bigger impact. Starting a business or joining a company as one of its first employees is an exciting time, but it’s also stressful. Building new… Read more »

Summer Vacation Habits Across the Globe (Infographic)

Americans work hard, yet many let their earned vacation time go to waste. Let’s explore some of the reasons why many Americans don’t use all of their vacation time and compare our habits to other countries across the globe. Vacations can lower stress, improve interpersonal relationships and motivate us to be more productive at work…. Read more »

7 Summer Reads for Entrepreneurs

After a long winter and being cooped up at home and in the office, now you have a chance to spend time outdoors, whether on your own or with your family and friends. Summer is a great time to catch up that book or two you’ve been wanting to read all winter and spring. Grab… Read more »

The Benefits of Summer Fridays

Summer Fridays, or the idea of employers offering flexible summer hours, are making a comeback. Summer Fridays are believed to have originated in 1960s New York City as a chance to compensate lower-paid workers. Summer Fridays also allowed ample time for editors at publishing houses to drive to their summer homes on the Hamptons (seriously)… Read more »

How to Manage Your Summer Intern

It’s summer break for college students, and that means your office may welcome the arrival of a new crop of summer interns. If you’re in an office where interns aren’t present two-thirds of the year, it can be a tough adjustment to manage an intern during your already busy schedule. While it takes some work… Read more »

Trademark vs Copyright: A Guide for Entrepreneurs

From efficient methods of management to the final step of a production process, each business has defining aspects that separate them from competitors. And while all aspects combine to create the company’s unique brand and reputation, intellectual property is perhaps the most important component when it comes to distinguishing a business’ identity. Intellectual property is… Read more »

The Importance of Employee Onboarding

Employee onboarding is a way to ensure the first experiences of new employees are positive. While employee orientation is a one-time event, employee onboarding is a long-term process designed to help newcomers acclimate to a company’s operations and culture. Implementing this process can be tricky. However, doing so effectively leads to substantially positive outcomes. Why… Read more »

The Four Product Life Cycle Stages

Every product we encounter has a life cycle. The product life cycle has four stages, from its introduction in an office to the product’s decline and removal from store shelves. It’s imperative for a business to fully understand all four stages of the product life cycle. Misunderstanding or a lack of knowledge at any stage… Read more »