What Is a Marketing Executive?
A marketing executive is responsible for an organization’s overall marketing direction. They oversee the marketing campaigns for their company’s brand, products or services. A marketing executive produces concepts for marketing materials, conducts research and stays current on marketing trends.
What Does a Marketing Executive Do?
Marketing executives oversee the marketing of their organization’s products or services. They manage the distribution of promotional merchandise, test campaigns and analyze the results of marketing campaigns. Marketing executives also produce press releases to gain publicity for their brand, products and services, and they develop sales materials in order to increase sales.
Additionally, marketing executives perform marketing and competition research and present their findings to other top executives within their company. They may also determine the goals for marketing their company.
Sometimes, marketing executives may have to travel to attend meetings, meet with clients or attend trade shows. They generally work full time, and sometimes long hours and working evenings and weekends may be required.
How Much Do Marketing Executives Earn?
Marketing executives make an average salary of $62,339 per year, according to PayScale. Depending on their level of experience, wages may vary. For example, marketing executives with less than five years of experience earn an average of $47,000 per year. Those with at least 20 years of experience earn an average of $100,000 per year.
How Do I Become a Marketing Executive?
To become a marketing executive, candidates should have at least a bachelor’s degree in a relevant field, along with years of experience in marketing. Many marketing executives have a master’s degree. Candidates should also have good communication and social skills.
Alvernia University’s online Master of Business Administration program equips you with the skills you need to excel as marketing executive. The program explores advanced marketing concepts, as well as effective management skills. Accredited by the Accreditation Council for Business Schools and Programs (ACBSP), Alvernia’s MBA program features a convenient online format that gives you the ability to study at your own pace while you learn from industry experts.